The It Actually Fits Quest
Join the quest to unlock the ultimate prize!
You don't hate shopping. You hate clothes that were never made for you.
Take the 1-minute Clothes Shopping Assessment and find out how your shopping is actually going, and whether trying something different is a "fit" for you.
Take the assessment — 1 min
You know the moment, all too well.
The package finally arrives. The tag says your size. You put it on, look in the mirror, and the whole thing falls apart — sleeves past your fingertips, a crotch at your knees, and a little voice saying this is why you hate shopping.
Tips are bandages. Accessible clothing is the seal.
Here's what nobody told you: accessible clothing is the sealant that stops the frustration from bleeding out of you every time you shop for clothes.
So every tip, from sewing on your own to buying things on sale for cheaper alterations, is a bandage to make it bearable and get it done as fast as possible.
4'2", and done shopping in the kids' section.
"Shopping for clothes as a little woman is lonely, because no one understands unless you're a little woman."
I'm Lisa, and I'm one too. I created this brand because I was done with alterations costing more than the clothes. I was done with the frustrating try-on routine after just three pieces. And I was done with the advice to "just hem it" or "shop in the kids' section." So I built the clothes I couldn't find, on a size chart that starts with height. You don't have to do this alone anymore.
What the assessment does
You've been shopping for clothes your whole life, but has anyone ever asked how it's actually going? This 1-minute assessment looks at your overall relationship with clothes shopping: how the experience goes, how it makes you feel, and how confident you are when you do it. Plus one question about your height, so I know what fits you.
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How it goes
The experience itself, from browsing to the fitting room.
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How it feels
What shopping does to your mood and how you see yourself.
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How confident you feel
How sure you are when you buy.
What you get
After completing the assessment and getting your results, you'll get one of two bonuses:
IAF's Shopping Confessions
An invitation to our private Facebook group, where we discuss the good, the bad, and the ugly sides of shopping for clothes.
Questions
Who is this for?
Little women, roughly 3'5"–4'3": anyone who has spent years hemming, rolling, pinning, or shopping in the kids' section because women's clothes were never cut for her height. Outside that range? Take it anyway. Your answers help shape the sizes I make next.
How long does it take?
About a minute.
What do I need to give you?
Your answers, your height, and your first name and email at the end so I can send your results. You'll also get emails from It Actually Fits, and you can unsubscribe anytime.
Do I have to buy anything?
No. The assessment and your bonus are free. If you decide to shop, the quest has a prize waiting at the end.