It Actually Fits Story
It Actually Fits was born out of a personal struggle that I, as a little person, had faced for years. I remember the frustration of going to the store having to look for clothes in the kids section that were still age-appropriate but didn't make me look like a child. As I grew older, the struggle only intensified. I would try to find clothes in the petite section, but they were always too big and required expensive alterations.
It wasn't until I was 17 that I had my epiphany moment. I was tired of the time and money I had to spend just to get my clothes to fit properly. I was tired of feeling like a burden every time I needed to have something altered. I wanted to have the same pleasant shopping experience as average height people.
That's when the idea for It Actually Fits hit me. I wanted to create a clothing brand that catered specifically to little women, where they could go online and instantly find something that would fit them perfectly without having to worry about alterations.
I started researching the market and found that there was a huge gap in the fashion industry for little women. I talked to other little women and found that they were facing the same struggles as me. So, I started working on designing clothes that were not only stylish but also tailored to the unique needs of little women.
It Actually Fits was born out of my personal struggle, but it has grown into so much more. It's a brand that passionately believes in gifting little women clothes that ultimately makes them feel confident and beautiful in their own skin. And every time I see a customer try on our clothes with a smile on their face, I know that all the hard work was worth it.
Although there are 400 different types of dwarfism, my commitment is to make sure every little woman has adult-looking clothes that “actually fit”. And you can make this happen by providing your measurements anonymously! Click here to fill out the form.
- Lisa, Owner of IAF